YES Club : Orientation Meeting on 22nd October 2012

Whenever you wish to start a business or start off as an enterpreneur, you need to evaluate the following before commencing the business:

·         Scope of the Business

·         Profitability of the Business

·         Scalability of the Business

·         Economic Implications of the Business

·         Financial management of the Business

The health of your business is determined by its Year on Year growth and profitability. A sustainable business should deliver atleast 20% return on capital employed. Anything less than that could easily be generated out of a combination of investments including bank deposits, stock market investing etc.

Growth and profitability are two sides of the coin. For an entrepreneur to be successful, he needs to be a strategist in promoting growth and he needs to be sound in operations to maximize his profitability. To win, you need cost leadership and product differentiations. If you donot differenciate, your business will perish – it is only a question of time.

While most of the entrepreneurs would be familiar with tangible assets like fixed assets and infrastructure, most of them may not be aware of intangible assets like Brand, Goodwill, Copy right and talent pool. It is important for an entrerpreneur to identify and retain these assets.

Charting out a Business plan is the first step to success. Without a road map, you reach nowhere. Once you chart out a plan, you would know your SWOT. If there is a short fall you could rectify them. And if there is a strength – you could exploit them.

Delivering the Orientation lecture, YES Chariman Mr.Neethimohan welcomed the 50 odd New members to participate actively in the activities of YES Club. Present with him were the entire crew of YES Club.